posted on 05-20-2014
A network event filled with (w)inspiration
Big Dynamic is an event organised by a small dozen of leading entrepreneurs. The event is the perfect symbiosis between topics such as economy, lifestyle, sports and culture. At Big Dynamic, the programme is chockfull of workshops, lectures and informal contacts that can (w)inspire people.
The organisers felt that Chilli was the ideal partner for the graphic aspect (read: appeal) of the project.
Indeed, ‘branding’ is also instrumental in selling an event to the public. A clear and strong logo provides a recognisable basis. We designed a dynamic shape with a lovely typography and a strong colour that symbolises the values the event represents.
A pocket-sized brochure presented the varied and diverse programme in an orderly structure. And a practical postcard per activity made it possible to promote the individual projects.
In addition, we elaborated a transparent signposting system and created several inspiring gadgets. The inner court of 3square Village – the location for the event – featured a giant balloon, an eye catcher that acted as the ideal staging point for the many visitors.
Thanks to the success of this maiden edition, there will undoubtedly be a follow-up event next year. And with this sound graphical basis, the 2015 edition will once again benefit from the right appeal.