Logo, branding & signage
Michaël Vrijmoed is a huge talent and following a wonderful career at the Hof van Cleve, he is now ready to make his mark with his own concept. All eyes are on him now. The kitchen, the interior and the branding must harmonise perfectly in order to set the standard everyone expects from day one. The challenge consists in translating the concept of the chef into a visual concept.
We designed a logo deserving of the name ‘Vrijmoed’ and integrated it into a refined branding with a timeless character. We opted for a sober and minimalist printing style that matches the table arrangement and the interior; a concept this chef has no trouble identifying with.